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– The Cincinnati/Northern Kentucky International Airport has a new trick up its sleeve to entice additional flights and increase route competition – but are the recently approved incentives aggressive enough to land the likes of Alaska Air, Southwest or Jet Blue?CVG will roll out its first-ever air service incentive program at the first of the year, a plan that waives fees typically charged and dedicates certain dollar amounts to marketing support.
There are 12 different packages overall – marketing support, for example, ranges from ,000 for a minimum of 12 months of new seasonal service to Caribbean markets to 0,000 for two years for trans-Atlantic or trans-Pacific flights."As we go out and talk to airlines, we typically get 20 minutes; a lot of people call it speed dating," said Adam Kressler, director of air service development at CVG.An existing carrier or new entrant – like Southwest or Jet Blue, a long-time focus, or Copa Airlines, which the airport is targeting for Latin American service – could also receive marketing support.If a new airline serves an airport-designed target or emerging market, more incentives apply."We specifically reviewed this with Jet Blue, and they said it was highly competitive," said Bobby Spann, CVG vice president of external affairs.The Colors of Love event was used to promote Alpha Psi Lambda National, Inc.’s Founders Week. They will also be hosting a day of service where participants will meet outside of the Student Union circle at 9 a.m. The organization will be hosting an information session for those interested in membership with the fraternity Feb.