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Overall, they report that there is often little incentive for men to date and even less for them to consider long-term commitments.In a previous article, I put forward the notion that individuals were not "afraid" to date—rather they simply did not have sufficient incentive to do so (see here).Men have adapted and devised a number of strategies to make the best of these difficult options, including the following:1) Becoming Attractive - one strategy adopted by some men is to become attractive, dominant, and sexually-forward.These are the guys who are often labeled "players", "macks", and "pick-up artists".When punishments weight more heavily, people avoid those same behaviors.Essentially, many men report that they find modern dating a primarily punishing affair.Changing social norms has allowed few avenues by which they can be both acceptable as a relationship partner and attractive as a sex partner.As a result, at least half of their needs are unfulfilled, regardless of the decision they make.

Essentially, they seem to have to either appease social norms (for relationships and acceptance) or evolved standards of attractiveness (and get sexual fulfillment).

Welcome back to The Attraction Doctor Last week, I discussed why women can't find a "good" man (here).

In that article, I explained my hypothesis that women are stuck in a double-bind between what they are told through modern social norms and their own biological motivation.

However, these men are often punished by being socially labeled as "jerks", "players", or even "creeps", unfit for socially-defined relationships.

Furthermore, their tactics are often designated as "sexist" (Hall & Canterberry, 2011).

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