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Users tend to forgo a stronger possibility of an “ideal match”, for a more organic and quick real-world meetup.

This user-driven trend removes the time commitment needed for traditional dating sites and successfully gamify’s the experience for newer generations.

There are a plethora of dating apps on the market, making it difficult to distinguish one from another at times.

And dating site algorithms are still far from perfect.

In our increasingly digital world filled with constant connectivity and instant gratification, it’s no surprise that love is a big business and online dating entrepreneurs are reaping the benefits. The industry generates about billion in revenue each year and has steadily grown since its inception in 1995. At the time, online dating revolved mostly around the ability to search and filter through other singles online by their location, age, eye color, and much more. Instead of focusing on trial-and-error searches, they used a proprietary algorithm to find compatible matches for their users.For example, OKCupid allows users free access to their matching service.However, if a user wants premium features like the ability to change their username or to see who has read their sent messages, they’ll have to pay.Furthermore, matchmaking success doesn’t necessarily translate into more money.For example the rising dating app Coffee Meets Bagel claims to have resulted in 10,000 relationships and at least 80 engagements since it launched in April of 2012.

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