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A headline that is graphically salient in some way has a greater chance of capturing our eye, and in an environment where dozens of headlines and stories vie for attention, numerals break up the visual field.” Incorporating personalization techniques into email subject lines is another way to increase open rates.By personalization I don’t mean incorporating a user’s name into the subject line – this has become so common practice that many users glaze over these as spam.I’ve bought a few Paint Nite and pottery deals in the past, so art-related offers are the ones I see most often in my inbox. The subject line above combines personalization (via remarketing) with scarcity to create an effective email subject line. In a broader sense, it’s good practice to understand your audience well enough to know what language, style, and offers will be attractive to them.Thrillist is doing a ton of other stuff right too; they’ve got lists, localization, and pay tribute to a holiday.There are a few different schools of thought when it comes to creating slam dunk subject lines.We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout. There’s a lot to be said for minimalism – users you to be clear and concise in your subject lines, as time is always an asset.Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses.
But if you can recite every line of Sir Mix a Lot’s Baby Got Back word for word…like some of us can… Let’s take a peek at the promotions tab of my Gmail. Many of the factors that make up a good blog post title also make a good email subject line.Instead, try location-specific offers and language, or interest targeting.Living Social and Groupon are old pros at this, sending emails with subject lines promoting deals in your area.These emails have a specific purpose, and so their subject lines should be specific as well.A humorous subject line can really stick out among the dry, dull emails surrounding it.